Janalakshmi Financial Services, India’s largest Microfinance Company was recognised among India’s Distinctive Goodwill Brands 2017. Goodwill Brands 2017 is a listing of brands that have created a significant impact on their consumers in terms of loyalty, trust, reliability, and image, at a faster pace over the last few years.

The award, organised by Herald Global – ERTC Media, under the banner of ‘Thought Leadership Symposium Champion of Change’, was received by Janalakshmi at Hotel Sahara Star, Mumbai. Mrs. Chaity Sen, Publishing Director, Herald Global – ERTC Media, and Dalip Tahil, Veteran Indian Film Actor presented the award to Janalakshmi Financial Services.

Commenting on the award received, Mr. Puneet Narang, CMO, Janalakshmi Financial Services, said: “This award is not only a great honour to be associated with, but also a testimony to the legacy of brand JFS that has been built over a decade of hard work and dedication by every JanaNayak, as we refer to our employees. It has also come at a time when we are transitioning into a Small Finance Bank and are looking forward to taking this bequest to the next level by fulfilling our vision of making financial inclusion for every Indian a reality.”

JFS was shortlisted among 500 applicants across India after three phases of research. The first phase comprised of secondary research conducted by evaluating industry reports, market surveys and brand reports and any other available source of the industry information. The second phase shortlisted contestants through an in-depth primary survey conducted among the target audience considering parameters such as Trust, Image, Sustainability, and Goodwill. The final phase involved scrutiny by the jury members and the editorial team. The recipients of India’s Distinctive Goodwill Brands Awards, from across 25 categories, were acknowledged for their remarkable performance.

Recently, JFS was also honoured with the ADB Private Sector - CNBC Awards in the category of ‘Best Financial Sector Transaction’.

About Janalakshmi Financial Services: Janalakshmi Financial Services (JFS) recently received operating licence to set up a small finance bank. JFS is the largest Micro Finance Institution (MFI) in India and is globally recognised as one of the world’s innovative financial institutions working on financial inclusion.JFS has deep domain expertise in banking and financial services with over 500 years of consolidated banking sector expertise, just among the senior management. In March 2016, JFS was recognised and awarded the ‘Best Financial Services firm in India’ by VC Circle. In 2017, JFS was also featured in ‘Fortune – The Top 500’ largest corporations in India.

About Goodwill Brands Awards
India’s Distinctive Goodwill Brands bring to light the most acclaimed and innovative brands that have exhibited great benevolence, trust, and loyalty, in a short duration, over the past few years. It is a listing of the brands that have been able to create a huge impact on the minds of the consumers in terms of reliability and image. These brands stand out among the rest as they have succeeded to create an emotional bond with the customers and are rewarded with the opportunity to deepen their brand message and their relationship with the target audience.

About ERTC Media
ERTC Media is one of India’s leading independent research & brand listing companies. Its team of field experts prides itself on making sure that all b2b and b2c brand finding projects are done with the highest possible efficiency and to the highest standards. ERTC Media employs multiple resources to ensure that the specified target group for various methodologies are reached. Their credible research report helps clients create competitive brand, product and customer experience strategies. The team at ERTC have a wealth of knowledge and experience in the field of brand research & listing, which has been instrumental in achieving a credible listing of brands that range from large blue chip companies to mid-size companies to SMEs. They are armed with qualitative and quantitative research methodologies and a team of qualified personnel who can source all types of respondents for research, from general consumers to dealers and retailers.